ABOUT PENNZOIL
Pennzoil made its debut in Malaysia towards the end of the 1960s. Pennzoil products had initially been marketed by UMW Auto Parts Sdn. Bhd. In 1991, Pennzoil USA embarked on a major globalisation programme and decided to deepen its penetration of the Malaysian market, subsequently assigning UMW Holdings Berhad the exclusive marketing and distribution rights to Pennzoil.
Pennzoil’s corporate philosophy focuses on Quality Without Compromise and Safety First, which has given UMW Pennzoil a strategic competitive edge. UMW Pennzoil has successfully penetrated the local market through Pennzoil comprehensive range of high-quality lubricants that provide superior engine protection. Pennzoil range of top-notch lubricants suits all kinds of engines, old and new. In addition, Pennzoil provides a vast selection of transmission fluids and gearbox oils that can be used in almost all automotive and industrial applications.
Pennzoil established a firm foothold in the local lubricants market, with over 1,000 authorised dealers nationwide.
Today, Pennzoil product are marketed exclusively by UMW Pennzoil Distributors Sdn. Bhd. through a comprehensive nationwide network of authorised dealers.
Background - Pennzoil
Pennzoil started off as South Penn Oil Company in 1889, when oil was first discovered in the state of Pennsylvania in the United States - a development that had led to a massive transformation of American society. The days of horseback riding came to an end as America rapidly became a nation of car lovers, with Henry Ford developing the world's first car-assembly line in 1913.
For over 100 years, Pennzoil has provided superior-quality lubricants to motorists, racing-car drivers and industrial consumers. Pennzoil was registered as a trademark in 1916. In the last few years, the lubricants industry has experienced major changes in tandem with the increasing global emphasis on environmental concerns. In this regard, Pennzoil has maintained its focus on conserving the environment. Pennzoil is fully committed to the development of clean and sustainable forms of energy. The rapid pace of change in the lubricants industry will continue driving Pennzoil towards taking on new challenges, pursuing innovative strategies and positioning itself as a key lubricant in the global market.
Pennzoil core values are based on Making Everyday Life Better which allows nurturing long-term dynamic relationships with Pennzoil stakeholders throughout the world.
